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New Databarracks pricing model for the channel

Editorial Type: News     Date: 09-2015    Views: 1030      






Disaster recovery (DR) specialist Databarracks has launched its new pricing model for the UK channel

The simplified model is designed to make procurement of disaster recovery much easier for the channel and end users.

Peter Groucutt, managing director at Databarracks, explains the reason behind the transition: "When evaluating suppliers and buying a DR service there are a number of different factors that need to be considered. Understanding how the service is priced shouldn't be an arduous task but a lot of pricing models can make it overly complicated. We have been guilty of it ourselves.

"Traditionally, our pricing for Disaster Recovery as a Service (DRaaS) was very specific but not necessarily very easy to understand. For an accurate quote, customers would need to do an inventory of their servers, storage and compute in order to get an accurate quote. This presented a few problems. Firstly, it was time-consuming for the customer and secondly, there was a risk of costing based on inaccurate data, leading to a higher monthly cost than expected.

"We've completely streamlined our DRaaS pricing model. Costs are fixed on a per-server and per-terabyte basis. It's completely transparent and it aids conversations for buyers internally because there are no hidden costs - what you see is what you get, so it's much easier to get buy-in from other key stakeholders.

"A financial director doesn't care how great the technology is, or how knowledgeable the provider is, if you can promise him a reliable service and a transparent and consistent outgoing each month, that's going to be a much easier conversation to have."
www.databarracks.com

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