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CMS gets Interactive

Editorial Type: News     Date: 12-2013    Views: 1978   




VAD acquires enterprise software distributor

Value added distributor CMS Distribution has acquired Interactive Ideas, an enterprise software distributor based in Enfield, London. Commenting on the acquisition, Frank Salmon, founder and managing director of CMS Distribution said: 'Interactive are experts in bringing new innovative enterprise solutions to market and are a very successful business, combined with CMS we will be able to offer our customers a broader range of leading innovative enterprise solutions with the best support in the industry."

The decision to buy Interactive Ideas was based on several inherent synergies between the two organisations:

• Both companies are market leading, niche value added distributors that focus heavily on delivering exceptional customer service, a differentiating factor when competing with broadline & global distributors.
• Interactive Ideas is highly complementary to CMS's business in terms of product range and customer base. This acquisition and the addition of a very experienced team will propel CMS to the leading Distributor of innovative enterprise solutions in the enterprise market.
• CMS & Interactive will soon be able to offer more brands, more capabilities and more opportunities to their customers.
• Customers will benefit from the addition in terms of increased technical resources and additional enterprise software solutions that are complementary to the current offering from CMS.

Following the acquisition, CMS Distribution now has annual revenues of £166M and employs 215 staff. CMS Distribution will continue to run the business under the Interactive Ideas brand for the foreseeable future and Michael Trup will remain as managing director. Michael Trup commented: "It's a great move for my team as well as the vendors we represent. Being part of a larger, highly successful distribution business immediately and significantly expands the sales opportunities for our combined portfolios. The opportunity that lies ahead is tremendous."

Frank Salmon concluded: 'Interactive Ideas will become an integral part of our enterprise division and an important contributor to our business objective of 20% annual growth and revenue of £200M by 2014. We're delighted to have them on board and it moves CMS Distribution to the next level.'
www.cmsdistribution.com

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