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Only 33% in the UK say they are "actively investigating" more than one type of new data, compared with 55% of executives in France and Germany. The figures are part of a survey of 300 C-level executives at enterprise companies across the UK, France and Germany which was commissioned by Teradata Corporation.

The results illustrate how companies are approaching and handling the opportunities provided by Big Data and the new analytics techniques. This new data includes social media, web blogs, video, call centre notes, audio files and sensors in the internet of things, Html (used in web pages) and XML.

Overall, UK executives registered lower levels of engagement with data analytics or reported less advanced use. Yet when asked to assess their company’s position in new data analysis, 25% of UK executives said it was ‘advanced’ compared with 17% in Germany.

Duncan Ross, Director Data Sciences, Teradata International, said: "The survey results indicate that UK companies are falling behind their competitors in Germany and France in the use of the new types of Big Data and the evolving techniques of analysis. The gap in performance means UK companies need to seize this opportunity and obtain the right expertise to fulfil their potential in what will be the most important arena of business in the 21st Century."

Among UK executives, the largest group (33%) said their main goal in using new data types is improved accuracy, compared with 27% of companies in France and 41% in Germany. Most executives in Germany (56%) said they are using data analytics to reduce the time to receiving results, a considerably larger response than the 34% in France and 28% in UK.
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