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NaviSite has been named as as the managed hosting and managed web application support provider for online boutique wine merchant Virgin Wines. In 2013 Virgin Wines underwent a management buyout from its parent company and, as a result, the online wine retailer needed to replace its existing IT system and find a new provider to deliver hosting and managed application support that was affordable, reliable and could grow with the business. The wine merchant runs their business solely online, as an ecommerce company, and therefore uptime and stability became a key priority as part of their selection criteria for their new provider. After a careful evaluation of service providers, Virgin Wines selected NaviSite.

NaviSite provides highly customised managed hosting and application support in addition to colocation and cloud services housed in NaviSite’s high security data centres in the UK. Virgin Wines deployed NaviSite’s managed hosting and application support to host and manage its web servers, applications servers and database system in February this year. Since the implementation, Virgin Wines has been able to successfully sustain system performance at a constant and stable level, seeing it through its most successful and busiest July since the start of the business.

Virgin Wines offers an exclusive wine delivery service to its club members; over 95 per cent of its products are exclusive to the business and cannot be found in supermarkets. With the average basket sale at £110, its e-commerce platform is critical to business operations and profitability. David Wyatt, social media and communications manager, Virgin Wines explains, “As an online service we don’t have that one-on-one customer experience like traditional retailers, so the website experience is very important for our customers. As customers increasingly want services on demand, uptime is crucial. If the platform is down then they will just go elsewhere. Even a short outage can impact our profits significantly.”

“Since the implementation we have built a great relationship with NaviSite. They are always quick to respond to our needs and really understand our business. As we have started to expand our business even further we look to NaviSite to help us increase and scale our web service capacity and performance,” explained David Wyatt. “The service has been reliable through our unexpected peak sales in July this year and we have no doubt that this stable and reliable service will continue to run throughout our peak Christmas period starting in late October.”
www.navisite.com