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• Bigger advancements in flash performance and capacity: It is clear that NAND vendors have thrown Moore's law out the window and as a result will see even more aggressive density moves than we saw in 2014. The effects of inline data reduction are keeping capacity demands in check, so expect this aggression continue with pricing for solid state drives in the 250GB to 2TB range.

• Flash to enable Fast Data to emerge from Big Data: Flash is having a transformative effect on enterprises, companies are running analytics jobs over 80 percent faster than they were with traditional storage. The age of the Real-Time Enterprise will continue to become a reality in 2015.

• Hybrid upstarts take the stage from Industry Oligarchs: The market is beginning to understand the dramatic impact hybrid storage has on data centres. It used to take three 42U racks to store a little over 100TB at 75,000 IOPS, now that can be delivered in a single 2U array. Acquisition and operating costs will continue to drop faster than ever.

• Competition will continue to heat up: With all of these technology shifts in play, there will be massive moves in the vendor space. Even more start-ups swooping in, some may fall out of favour and some may get acquired. As the public market keeps close watch in this space, we may even see an IPO or two.

• Hyper-converged systems gain in popularity, but will not materially displace storage: We've seen a few hyper-converged start-ups do quite well in the market and VMware is even in the game now with its EVO:Rail. Whilst hyper-converged systems make sense in certain cases, it doesn't make sense in data centres.