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Conveying the right message

Editorial Type: Case Study     Date: 05-2015    Views: 2613      








Managed global growth was strategically important for conveyor belt manufacturer Ammeraal Beltech, and a cloud-based CRM solution has proven core to their successful expansion

Established in 1950, Ammeraal Beltech is a world-leading manufacturing company that specialises in the production of conveyor belts for the development of products across a wide range of market sectors, including food, automotive and textiles.

Operating in 25 countries and distributing products to a further 150 worldwide, Ammeraal Beltech operates seven production plants and 80 fabrication centres, with sales representatives serving local customers tailor-made solutions. Ammeraal Beltech's Head Office is in the Netherlands and the company employs a total of 2,400 individuals, with 125 UK-based employees.

STAYING CONNECTED IN AN EXPANDING TEAM
As Ammeraal Beltech works with employees and customers across the globe, efficient communication and the ability to share information easily is a key requirement for the successful day-to-day running of the business. This is a complex process which has presented a challenge for the business historically, due to an infrastructure which has grown both organically and through acquisition.

Prior to approaching Outsourcery, Ammeraal Beltech was using a single server to help external sales teams to share information. This was no longer providing the level of performance and efficiency required for a smooth-running business.

Roger Riggs, IT Manager at Ammeraal Beltech, explains: "We were initially managing our system with an individual server that was used for different functions within the business. This was proving to be a problematic process that needed to be improved. With employees working from multiple locations, sharing information and communicating has been difficult."

The international diversification of the company means that sharing and disseminating information between employees and customers is key to everyday business. When providing a service for a customer, the sales team needs to be in regular contact with them at every stage of the sales cycle, particularly when there is a complex product request which demands the attention of team members across different locations.

With the key objective being to improve productivity and drive efficiencies when sharing information, Ammeraal Beltech wanted to continue using their incumbent Dynamics NAV ERP system for the management of business processes, whilst syndicating with a cloud-based CRM tool in order to increase business performance.

"We knew that a hybrid cloud solution would enable us to manage all functions efficiently, thus improving communication and productivity during the process of engaging customers and ultimately making a sale", Riggs concludes.

CRM INTEGRATION
After initial investigation, Ammeraal Beltech decided that Outsourcery could provide the most suitable option for a migration to the cloud, as Outsourcery offered an interface between the existing Microsoft Dynamics NAV ERP system and cloud-based Dynamics CRM 2011, creating the infrastructure it needed. Riggs explains: "Due to our specific requirements for a CRM cloud resource, we knew that Outsourcery's CRM solution, syndicated with our existing Microsoft Dynamics NAV ERP system, would provide a high level of service to drive performance and efficiencies throughout the business."



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