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Databarracks has launched a new pricing model for the UK channel, designed to make procurement of disaster recovery much easier for the channel and end users.

Peter Groucutt, managing director at Databarracks, explains: “We’ve completely streamlined our DRaaS pricing model. Costs are fixed on a per-server and per-terabyte basis. It’s completely transparent and it aids conversations for buyers internally because there are no hidden costs – what you see is what you get, so it’s much easier to get buy-in from other key stakeholders. A financial director doesn’t care how great the technology is, or how knowledgeable the provider is, if you can promise him a reliable service and a transparent and consistent outgoing each month, that’s going to be a much easier conversation to have.”

Groucutt explains that not only does this simplified model make the buying process easier for the customer, it makes it an easier sale for the provider as they can give more accurate quotes: “Partners can now produce accurate quotes on their own and can do it within minutes with just a small amount of information from the customer. It means instead of engaging in a long and complicated exchange with a prospective client to simply give them an estimated cost, they can spend more time building that relationship and adding value with our services. A big part of selling cloud services and maintaining your relationship with your customers is about building trust. By providing a pricing model that works and is honest, you create a relationship built on trust, which will last.”
www.databarracks.com